Regional Sales Manager

Job Description

Core Priorities & Key Responsibilities

1. Sales Performance & Market Growth
   Grow sales volumes and financial value with the existing customer base.
   Prospect, recruit, and onboard new customers across all business segments to expand market reach.
   Establish clear sales targets for individual representatives by both volume and value.
   Monitor daily sales progress and lead daily dashboard meetings, alongside weekly, mid-month, and end-of-month alignment meetings.
2. Active Field Leadership & Coaching
   Spend a minimum of 4 days per week directly in the market working with the sales team.
   Accompany each sales representative at least 4 times per month in the field and document performance via visit reports.
   Deliver actionable field feedback and follow-up objectives to sales representatives within 24 hours of market visits.
   Review and optimize routing plans periodically to eliminate passive accounts and prioritize high-potential sales points.
   Support salespeople directly to ensure monthly market coverage targets are achieved.
3. Financial & Credit Control
   Manage and control accounts receivable strictly to ensure clients do not exceed authorized credit limit days.
   Address and resolve payment collection issues promptly in the field.
   Assist in establishing credit ceilings and opening new accounts in close coordination with the National Sales Manager.Secondary Responsibilities
4. Market Intelligence & Brand Visibility
   Monitor competitor activities, pricing, and strategies, and promptly report findings to the National Sales Manager.
   Take direct action in stores to improve product displays, shelf share, and overall merchandising quality.
5. Client Relations & Operations
   Maintain high-level public relations (PR) with customers to positively impact long-term business.
   Resolve customer issues quickly, coordinating with the NSM for decisions requiring escalated authorization.
   Serve as a product consultant to clients, providing product knowledge training and personalized services.
   Handle routine operational tasks, including invoice stopping, team transportation logistics, and managing market returns.
   Conduct annual and semi-annual performance appraisals for all sales representatives and the Area Sales Supervisor.
   Report any corporate policy violations to the NSM immediately after implementing corrective field measures.